100% CRM adoption at a $500M company.
The problem. A global organisation with 500 sales professionals, and a CRM the team didn't fully trust or use. Leaders couldn't see which deals were real.
What we did. We started with one pilot in Singapore. It spread to Australia, China, Malaysia, India, then North America. IDC's Salesforce team built the method straight into their CRM.
What changed. Adoption reached 100%. Bookings grew. And the standard stuck, because the managers own it. IDC Asia Pacific remains a long-term client.
"This project has been a resounding success for our company globally. It is now part of our culture."
Eva Au · Managing Director · IDC Asia Pacific