Strategic Insights

The pipeline doesn't lie.
The forecast does.

Articles on sales pipeline management, forecast accuracy, and sales manager coaching — drawn from 25 years and 500,000+ professionals trained across five continents.

25 Years of pipeline
diagnostic work
25 Countries across
five continents
65% Average pipeline
that can't be verified
15 Years IDC ran the
same programme
All Articles · 3 published
Sales Forecast Accuracy
Why Your Sales Forecast Is Wrong — And How to Fix It

The root cause of poor forecast accuracy is almost never the rep. It sits one layer up — in the manager who sets the daily standard for what is real in the pipeline. After 25 years and five continents, the pattern is consistent. Here's what to look for before your next board call.

By Robert Roseberry · 8-min read · June 2026 Read article
65% of pipelines across every industry cannot be verified as real
Sales Manager Coaching
The Sales Manager Coaching Programme That Actually Sticks

Most programmes train managers for a day and leave. The standard is gone by Monday. This article explains the structural reason every coaching programme fades — and what the three elements of permanent behaviour change actually look like.

7-min read · June 2026 Read article
SFI™ Explained
What Is the Sales Fiction Index? A VP Sales Guide

The SFI™ is a one-week diagnostic that measures — precisely and verifiably — what percentage of your pipeline can be confirmed as a real opportunity, deal by deal, rep by rep. This is the complete guide: what it measures, what a typical score looks like, and what you do with the number.

6-min read · June 2026 Read article
Free Interactive Tool
Pipeline Fiction Calculator

Enter your quarterly pipeline target and see instantly how much is likely unverifiable — and what the ROI on fixing it looks like before you commit to anything.

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Free Interactive Quiz
Which Archetypes Are on Your Team?

After 25 years, Robert has identified 8 rep behaviours that drive pipeline fiction. Select the ones you recognise on your team and get a tailored revenue impact estimate.

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Find out how much of your pipeline is fiction.

Robert speaks personally with every VP Sales and CRO before any engagement. Free 30-minute conversation. No pitch. No obligation.

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