Case Studies

When you fix the manager layer,
the numbers fix themselves.

Two engagements. Two continents. Measured, documented, and still running.

IDC · Asia Pacific, Americas, Europe · Since 2012

CRM adoption went from 30%
to 100%.

500 professionals. 4 continents. A methodology that outlasted every other training initiative the organisation had tried.

500Professionals Trained
30→100%CRM Adoption
+15%Bookings Growth
12+Years Running

It started with one pilot in Singapore.

IDC Asia Pacific brought Robert in to address a problem every regional VP Sales recognises: a pipeline that looked plausible on paper but couldn’t be trusted in a forecast call. The reps knew what to say. The managers weren’t holding the standard.

The Singapore pilot worked. Not because the reps were trained — but because the managers were equipped to hold the standard after Robert left. That distinction is why the engagement didn’t stop at one market.

Success in Singapore led to Australia and China. Then Malaysia and India. Then the methodology crossed into North America — Silicon Valley and the Boston corridor — delivered by IDC’s own regional team. Multiple VPs and SVPs engaged throughout. IDC’s Salesforce team embedded the methodology directly into their CRM workflows, driving adoption from 30% to 100%.

What began as one pilot in 2012 is still running. Bookings growth of 15%. A pipeline standard that has survived four continents, multiple leadership changes, and every competing training initiative the organisation considered in between.

That is not a training result. That is a system result.

“What sets Robert apart is his focus on the manager. Most programmes ignore that layer entirely. He fixed the part of our organisation that was holding everything else back.”
Eva Au · Managing Director · IDC Asia Pacific
“Robert’s system is so simple, yet extremely powerful. He delivered it in a way that made every person in the room feel the immediate application to their own deals.”
Larry Llamzon · VP Sales · IDC Asia Pacific

Scope of Engagement

  • Singapore, Australia, China, Malaysia, India
  • North America — Silicon Valley + Boston
  • 500 professionals trained
  • CRM methodology embedded by IDC’s own Salesforce team
  • Multiple VP & SVP engagements
  • Ongoing since 2012
Pacnet · Six Markets · Acquired by Telstra

125 salespeople. Six markets.
Day one.

Full deployment from the first conversation — no pilot, no phased rollout. The methodology that underpinned the Telstra integration.

125Salespeople Trained
6Markets
1Standard. Everywhere.

Most organisations pilot first. Pacnet didn’t.

Cardi Prinzi, VP Sales at Pacnet, brought Robert in across all six markets simultaneously — Hong Kong, Singapore, Australia, Japan, South Korea, and Berkeley, California. 125 salespeople. One pipeline standard. Deployed from day one.

The brief was straightforward: build a single, consistent methodology across a geographically dispersed sales force operating in markets with very different selling cultures. The kind of brief that sounds manageable until you’re in the room in Tokyo the week after Singapore.

Robert delivered it. The confirmed next steps methodology was embedded across every market. Managers held the standard. The pipeline became something leadership could actually forecast from.

When Telstra acquired Pacnet, the sales methodology Robert had installed was the foundation for the integration. The system didn’t need rebuilding — it already worked in every market Telstra inherited.

That is what it looks like when you build the manager layer correctly before a transaction closes.

“There is no sales team that prospects too much.”
Cardi Prinzi · VP Sales · Pacnet
Hong Kong · Singapore · Australia · Japan · South Korea · California

Scope of Engagement

  • Hong Kong, Singapore, Australia
  • Japan, South Korea, Berkeley CA
  • 125 salespeople — full deployment, not a pilot
  • Confirmed next steps methodology across all markets
  • Foundation for the Telstra post-acquisition integration

Your pipeline is next.

It starts with a 30-minute conversation. No pitch. Both sides decide if there’s a fit.

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