The Sales Fiction Index™ is a one-week diagnostic that tells you exactly what percentage of your pipeline is fiction — before your next board call.
US$2,500 · Credited in full toward your programme · Results in one week
Most VP Sales and CROs go into their board calls knowing the pipeline feels inflated but not knowing by exactly how much. The Sales Fiction Index changes that. Within one week of the first workshop, Robert measures the gap between your pipeline as reported and your pipeline as it actually stands.
You receive a Sales Fiction Score — a precise percentage of deals that cannot be verified as real — plus a prioritised action plan for closing the gap before your next forecast call.
The $2,500 is credited in full toward any subsequent programme. You pay once and apply it twice.
If your quarterly target is $3M and your pipeline is 65% fiction, you are making resource and forecast decisions based on $1,050,000 of real deals.
The SFI costs $2,500 and tells you exactly where that $1,050,000 is — before the board call, not after the miss.
A $2,500 investment to avoid a $2M forecast miss. That is the maths.
Robert listens to your specific situation. You both determine whether there is a genuine fit. No pitch. No proposal. No obligation. If there is not a fit, you still leave with a clearer picture of where your pipeline problem lives.
Robert runs the one-week SFI with your team. He measures the four signals across your live pipeline: confirmed next steps, prospect recency, close date accuracy, and manager visibility. You receive your Sales Fiction Score and a prioritised action plan. The $2,500 is credited in full toward your programme.
If the SFI identifies a gap worth fixing, Robert builds the solution into your managers — not the reps. The $2,500 you paid for the SFI is credited in full. The standard holds after he leaves because it is embedded in the person who sets the standard every day: the manager.
“We had 125 salespeople across six countries. Before Robert, our pipeline reviews were diplomatic. After, they were accurate. That is a different business.”Cardi PrinziVP Sales · Pacnet (acq. by Telstra) · 125 salespeople, 6 markets
“What sets Robert apart is his focus on the manager. Most programmes ignore that layer entirely. He fixed the part of our organisation that was holding everything else back.”Eva AuManaging Director · IDC Asia Pacific · 15-year engagement
“Robert’s system is so simple, yet extremely powerful. He delivered it in a way that made every person in the room feel the immediate application to their own deals.”Larry LlamzonVP Sales · IDC Asia Pacific · 500 professionals trained
The SFI is a one-week pipeline diagnostic. Robert measures four signals across every live deal in your pipeline: confirmed next steps, prospect recency, close date accuracy, and manager visibility. You receive a Sales Fiction Score — the exact percentage of deals that cannot be verified as real — plus a prioritised action plan.
Internal reviews are almost always diplomatic. Reps report what they hope is true. Managers accept it because challenging the numbers creates conflict. Robert is external, which makes the truth safe to tell. The SFI surfaces what your internal reviews cannot: the gap between what is in the CRM and what is actually happening in the field.
The $2,500 covers the full one-week diagnostic: the initial workshop, deal-by-deal measurement across your live pipeline, the Sales Fiction Score, and a prioritised action plan. It is credited in full toward any subsequent programme. The cost is intentionally set so that the ROI of a single accurate forecast decision exceeds it by an order of magnitude.
The SFI is designed for VP Sales, CROs, and Sales Managers who own the number and need to know the truth about their pipeline before a board call, a quota decision, or a quarter-end push. It works across industries, company sizes, and geographies. Robert has run it in 25 countries.
That is the point. Knowing the size of the problem before the quarter ends gives you options. Discovering it on the last day of the quarter gives you none. The SFI is designed to surface the worst-case scenario early enough to act on it.
The 30-minute conversation is free. Robert listens, you both decide if there is a fit, and — if there is — the SFI follows at US$2,500, credited in full toward your programme.
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